1/3 of patients change care locations 4x during final 6 months
Outside of PACE and hospice, very sick and disabled people in their last phase of life usually see many different doctors. Medicare patients are churned through care transitions. Geripal podcast.
Is cannabis meant for olders?
A study found that THC reverses cognitive decline in aging mice. The study also showed that young mice using THC had cognitive declines. Nature Medicine.
Doctors object to not needing doctors (to buy a hearing aid).
Only 10% to 15% of people who need hearing aids actually have them. Yet audiologists insist over-the-counter hearing aides aren’t proper. Boston Globe.
Seniors want to volunteer. Alzheimer’s not an obstacle.
Challenging preconceived notions, a skilled nursing home in Chico, California creates program for residents to prepare meals for people experiencing homelessness.
Spotlight on Filipino caregivers.
Israel allows Filipino caregivers into the country to care for the elderly, then puts severe restrictions on their lives. NY Times Magazine.
Gaming the market for long term care insurance.
People who discover they have the genetic predictor for Alzheimer’s are 6x more likely to buy long term care insurance. NYTimes.com
Employers support families by learning from the US military.
The US military energetically advertises and promotes its benefits and support programs. The military also knows that predictable schedules are more important than flexible schedules. Harvard Business Review
Marketing to 50+
Featured: Get started with Agile Marketing.
If deadlines come and go, or projects go sideways, Agile Marketing is the cure. Generations Now.
Obsess over customers, not competition.
Companies that get repeat customers and referrals do 2 things:
1. Remove obstacles to the customer buying the product
2. Encourage customers’ journey through the buying process.
Read more in Harvard Business Review.