Business Savvy. Hands-On Experience.
We Create Value.
Generations Now is people who have years of experience in strategic marketing, public relations and digital marketing. We work in adult care, housing, finance and technology. Our creative bench includes video producers, world-class designers, developers and creators. Generations Now brings you the power of top talent and best-practices in SEO, SEM, email marketing, online advertising and local search. We employ a pool of writers who are gerontologists, nurses, physicians, caregivers, physical therapists, caregivers, technologists and futurists.
Lisa LaMagna, CEO
Lisa’s clients express appreciation for her unfettered thinking and support in creating strategies and accountable action plans. Lisa brings a deep reservoir of experience and up-to-date knowledge in digital marketing, high-stakes public relations, corporate communications, executive communications, fundraising, investor relations and social media.
Her shared accomplishments with companies range from go-to market strategies, digital marketing build-outs, managing critical public relations issues, coaching executives on communications, and implementing social media campaigns.
Client experience includes On Lok Lifeways, Center for Elders’ Independence, Oneva Concierge Care, California Health Report, Bain & Company Healthcare and California College of Ayurveda, Ernst & Young, GG&H Financial Advisors, Kaye Scholer Law, Microsoft, Regeneron, Seagram, Monster.com, Turner Broadcasting, Turnstone Capital, Univision, and Viacom.
Lisa has direct experience in finance and capital markets. She started her career in the capital markets division of Morgan Stanley & Company. She was later Head of Research at Henry Ansbacher PLC in New York and London, where she developed clients’ positioning, financial valuations, and selling memoranda. After sharpening her financial acumen, she shifted into high-stakes financial communications. Lisa managed strategic investor relations, public relations and crises for publicly traded companies at Abernathy MacGregor Group, Robinson Lerer Montgomery, and Bozell Sawyer Miller Group.
Lisa earned a Bachelor of Science in Management and Finance at the State University of New York at Buffalo, and studied advanced finance at Pace University in New York City.
Lisa lives with her husband in Oakland, California.
Kristin Baier, Director
Kristin’s expertise is engaging customers, partners and staff with effective digital experiences. This might be video, a mobile app, social media, or an interactive course. She is a sales and marketing professional trained in instructional design. Kristin is an are experienced project manager with hi-tech roots that constantly search out the best platforms for delivering outstanding products on time and in budget.
Kristin spent 25 years in Fortune 500, and has been a small business owner for 5 years. She is the Founder and CEO of Persuations. Kristin understands the challenge of educating customers and staff, and is relentless in her quest for persuasive solutions.