Lisa LaMagna, Senior Strategist Generations Now clients express appreciation for Lisa’s unfettered thinking and support in creating strategies and accountable action plans. Lisa brings a deep reservoir of experience and up-to-date knowledge in digital marketing, high-stakes public relations, corporate communications, executive communications, fundraising, investor relations and social media. Her shared accomplishments with companies range from go-to […]
Awareness is the top of the marketing funnel. Understanding customer awareness deepens our empathy for the individual customer. Many senior services and products approach the customer from a point of “you have a problem, I’m here to help.” That’s a hard nut to crack. A different way of approaching the customer is to understand how they […]
Marketing nostalgia connects older adults to people and events that have withstood the test of time. Nostalgia is how authenticity “shows up” in marketing. Authenticity in marketing values “the real thing,” Ozzy Osbourne is the real thing, and Metal Casino is marketing him as their brand ambassador.
Etrade takes ageism to an extreme, while Google fights ageism in advertising. Etrade plays to stereotypes, while Google invites the world to “Question your lens” about elders. Here, an analysis of how how Etrade hurts all of us.
Messaging for marketing, media relations, executive communications and investor relations all hinges on neuroscience, not opinion. The rule of 3 in messaging is explained, and a free template offered.
This week we have a great round-up of the Boomer Venture Summit–plus a new definition of old age from Japan.
Staffing and pay problems for caregivers, elder care and technology in China, aging financial advisors, glamorous camping, and more in this week’s edition of Generations Now Weekly.
Investor money has forever flowed to innovation in robotics. New research suggests pet-type robots can increase smiling and talking. Meanwhile, Amazon’s Alexa and Google Assistant continue to grow in popularity.