Boomer Beauty Business
Botox Becoming as Normal as a Facial
- The normalization of cosmetic procedures is driven by celebrity culture and social media.
- The 35-to-50-year-old demographic is the largest consumer of injectables.
- One doctor surveyed his patients and found 1 in 3 view injectables as a complement to their makeup routine.
- Injectables could become a multi-billion dollar opportunity for luxury cosmetic and skin care brands. The Business of Fashion
“Don’t Hate Me Because I’m Beautiful” is Outdated
- Generational marketing recognizes that today’s 50+ women do not value the same things they did in the 80’s, when they were 20.
- Consumers’ values change with experiences, both internal and external.
- Today, 74% of women would like to see advertising show more women doing things together with their girlfriends, sisters, and moms.
- Branding for today’s woman should show “we have so much in common.” MediaPost
What Will Tomorrow’s Seniors Do With Their Extended Lives?
How will today’s younger people create their lives after age 65? They have no idea. America has no model of a productive aging society. Video: Coming of Age in Aging America
Working at 85 in Japan
The Japanese government subsidizes companies that employ workers 65+. The notion of “retirement” is dying in Japan. WSJ.com ($)
The Caregiver Economy
Does your organization provide care? Here are 46 Must-Read Marketing Case Studies.
Caregiver Counseling Saves Money and Patient Independence
When caregivers take part in a counseling and support program, patients are more likely to remain at home longer and save tens of millions of Medicaid dollars. Home Health Care News
Supply and Demand Don’t Correct Low Wages
- Typical salary for a personal care aid or home health aide is $20,000. The upper end is $30,000 for 90% of these people.
- 70% of long-term care money is governed by Medicaid and Medicare, which set rates and reimbursement of caregivers’ labor.
- So, the government determines caregiver wages, not the market of supply and demand.
- Labor unions are working for increased wages through credentialing. They got Washington State to require 75 hours of training and a test. Vox
Abuse of Paid Caregivers
~95% of healthcare workers have been verbally abused or physically assaulted on the job.
The abuse comes from older (and confused) residents, and their families, who have unreasonable expectations. Hello Care
Kindred Has $700,000,000 to Grow In-Home Care
- Kindred Healthcare (NYSE: KND) just sold its skilled nursing business for $700 million.
- The company is now focused on being the largest home health provider in the nation, especially for people discharged from hospitals. Home Health Care News
Hospices Discharge More People Before Death
- More hospices are discharging people before death.
- It’s a back-door way to give people long-term benefits they might not otherwise receive.
- It also happens to be more profitable. Dying is more expensive. Whistle-blower suits abound. Home Health Care News
Medicaid Math in California
- California splits its Medicaid expenses 50-50 with the federal government.
- To maintain California’s expansion of Medicaid without federal money, California needs to come up with the other 50% of the money.
- California could raise taxes, or cut spending, or do something in-between. Think Progress
Who Will Hire 912,000 Health Workers?
912,000 health care workers could lose their jobs if Congress rolls back the Medicaid expansion and removes tax credits to help people buy private insurance. Local governments do not want to raise taxes, and hope their states will provide the money. Vox
Xennial is Dumb Name, Beats Millennial
There’s no such thing as a micro-generation, but some people don’t want to be lumped in with the millennial stereotype. GearDiary
Alcohol Distillers Fund Journalism at Harvard, Poynter
“You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe.”
Harvard University has a long relationship with the alcoholic beverage industry, including a $3.3 million endowment.
Alcohol distillers funded two journalism training workshops hosted by the Poynter Institute. HealthNewsReview