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Marketing to 50+ and Better

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The Generations Now blog goes deep on marketing products and services used by elders, seniors, Baby Boomers, and Generation X.

Ageism in Advertising vs. Celebrating Elders

February 28, 2018 by Lisa LaMagna 9 Comments

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Generations Marketing

Messaging For Humans: The Neuroscience of Communications

February 16, 2018 by Lisa LaMagna Leave a Comment

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Photo of children drawing with chalk on sidewalk

How To Get Started In Agile Marketing

May 13, 2017 by Lisa LaMagna Leave a Comment

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word cloud of many words relevant to tech company valuation

Chasing Tech Company Valuation Can Destroy Your Marketing

April 1, 2017 by Lisa LaMagna Leave a Comment

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senior man laughing with younger woman

Speaking to Family Caregivers

February 26, 2017 by Lisa LaMagna Leave a Comment

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Photo from Generations Campaign by Patek Phillippe

Appealing to Generativity in Marketing to the 50+ Customer

February 19, 2017 by Lisa LaMagna

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Illustration of Baby Boomer

Squeeze on Middle-Class Boomers: Retirement, Senior Care, Insurance

November 19, 2016 by Lisa LaMagna Leave a Comment

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Baby Boomers’ Election: Winds of Change

November 13, 2016 by Lisa LaMagna Leave a Comment

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6162 View Crest Dr., Oakland, CA 94619
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Featured photo: Ozzy Ozbourne, rock star and former lead singer of Black Sabbath. Photo credit for header photo: By Kevin Burkett from Philadelphia, Pa., USA - Ozzy Osbourne in Philly, CC BY-SA 2.0.

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