Blog

The Generations Now blog goes deep on marketing products and services used by elders, seniors, Baby Boomers, and Generation X.

How To Get Started In Agile Marketing

May 13, 2017 by Lisa LaMagna Leave a Comment

Chasing Tech Company Valuation Can Destroy Your Marketing

April 1, 2017 by Lisa LaMagna Leave a Comment

Speaking to Family Caregivers

February 26, 2017 by Lisa LaMagna Leave a Comment

Appealing to Generativity in Marketing to the 50+ Customer

February 19, 2017 by Lisa LaMagna

Squeeze on Middle-Class Boomers: Retirement, Senior Care, Insurance

November 19, 2016 by Lisa LaMagna Leave a Comment

Baby Boomers’ Election: Winds of Change

November 13, 2016 by Lisa LaMagna Leave a Comment

What’s Valuable in The Aging Space: Biometrics and Home Care

November 6, 2016 by Lisa LaMagna 2 Comments

46 Must-Read Marketing Case Studies

August 28, 2016 by Lisa LaMagna 1 Comment