Content marketing increases trust when someone has given you permission to engage, by sharing their email address, Facebook messenger connection or mailing address.
Content marketing is your “middle of the funnel” tool to keep prospects in the conversation with you.
Tools at our disposal for the 50+ market include:
- Creating content that answers their questions – blog posts, videos, ebooks and webinars
- Retargeting – reminding them of your offer through effective online “following you” ads (that work!)
- Email marketing — staying in touch and offering exceptional value for their time
- Marketing automation — send prospects the right message, at the right time
Some of these tools may be right for you. Let’s talk to discover your needs