Exercise and the 50+ Brain
The cardiovascular system is linked to a well functioning brain. Structural failure in small blood vessels damages brain tissue. In older adults, the end stages of failing blood vessels is “Vascular dementia.” Aerobic exercise significantly enhanced cognitive abilities. Resistance training had a pronounced effect on everyday abilities and memory. Doctors should prescribe both types of exercise to improve brain health in people over 50, say the researchers. Fight Aging
Hispanic Men are Are Costly Patients
Hispanics’ share of the population is expected to widen from ~20% now to ~25% by 2045. Hispanic men are more likely to go to the emergency room as their primary source of treatment. Hispanic men that drink tend to drink more heavily than the overall population. Hospitals frequently lack cultural understanding and Spanish-speaking staff. Administrators admit the language barrier creates “a trust issue.” “People don’t understand what you’re saying, they don’t know what you’re going to charge them, what dietary restrictions you might place upon them…We’ve got to get better at serving them.” Kaiser Health News
Employment & Recruitment
When High Performers Create Resentment
The nail that sticks up gets hammered down: some high performers leave their organizations to escape negative social consequences. Research estimates 25% expect to work elsewhere within a year. Managers underestimate the potential sabotage, aggression, and exclusion. Harvard Business Review
Incentives for Home Care Workers
- 50%+ of home health care agencies that pay for productivity measure in the top 25% of Medicare margins and quality measures.
- 72% of agencies that pay registered nurses by salary are profitable.
- 79% of agencies paying RNs per-visit are profitable.
- But only ~50% of agencies that pay by the hour are profitable. Home Health Care News
Caregiver Training Reduces Turnover
Recognizing caregivers for their hard work and offering them opportunities to continue their education may help agencies reduce turnover. Yet the majority of agencies—92%—showed recognition for their caregivers in 2015 with gift cards. About 77% of agencies surveyed gave hand-written thank you cards, 70% gave pay raises, 69% gave bonuses and 62% made telephone calls.
The more orientation training new caregivers receive, the less likely they are to leave an agency. Caregivers are looking for additional CPR, first aid and medical training. Caregivers also crave hands on/client specific training, dementia/Alzheimer’s training, and certified nursing assistant (CNA) training. Home Health Care News.
Money & Retirement
GenX Parents With Kids’ $40,000+ Student Loans
Of parents who took out or cosigned a loan for their child’s education, 55% of these parents have $40,000 or more in student debt. No matter how often I tell clients that their children’s choice of college could potentially jeopardize their own retirement plans, I still hear the classic, ‘Well, my parents did it for me,’” says a financial planner. Forbes
Behavioral Nudges: a Generational Experiment in Money Habits
Behavioral nudges appear to be effective at getting Millennials to save for retirement. Millennials rely on retirement plans to shape their financial behavior. Americans < 30 are more likely to be “do it for me investors” compared to those over 30+. They are also more likely to get notifications from their employer if they are not saving enough. Forbes
If Everyone is Downsizing, Who is Upsizing?
The median age today is 37.8 years. In 2000 it was 35.4 years and in 2026 it will be 39.3 years. Homeownership rate has been declining for just about everyone except for older folks. We are facing a generation of lower home demand even as retirees will be looking to sell. The decline in home ownership should raise concerns when baby boomers start selling their home. The implication is that there will be a rising inventory of homes, specifically older and aging homes, for years to come. Bloomberg View
Aging Tsunami Could Increase Insurance Costs 150%+ in Asia
As Asian elderly society goes, North America will follow. Business executives keep a close eye on what’s happening in Asia’s elderly population. Asia will see a 71% increase in elderly people by 2030, leading to a 40% increase in non-communicable diseases across Asia.This could drive up health care insurance premiums by 150% or more. BRINK
Hearing Aids Should Be Like Reading Glasses: Cheap & Easy-to-Buy
4 of 5 older Americans with hearing loss just ignore it, in part because a hearing aid is an unwelcome sign of aging. But what if hearing aids looked like stylish fashion accessories and could be bought at your local pharmacy like reading glasses? That’s the vision of Kristen “KR” Liu, who’s the director of accessibility and advocacy for Doppler Labs , a company marketing one of these devices. NPR
Marketing & PR
Shea Moisture’s Lesson in Marketing While Black
Shea Moisture presented “hair hate” as self-hate — as in, “I hate my hair.” But for African-American women, hair hate is about others hating their hair. “Hair hate is being mercilessly judged by your hair.” Black-owned businesses Creations is trying to expand outside its original core demographic of African-American market. The commercial features blonde and red-headed white models. Yet public opinion called out Creations because, as a black-owned business, it bears responsibility to be culturally aware of the needs and experiences of its original, core consumers. “Marketing While Black” makes a business subject to even greater scrutiny. Black Enterprise
Public Relations: Senior Living is an ‘Engine of Job Creation’
The senior living industry has plenty of ways to curry favor with policymakers, says the CEO of Argentum. “e’ve got an opportunity really to position our industry as an engine of job creation. What are the opportunities through tax reform for people to push for ways to save for their long-term care needs senior living organizations can look into hiring retirees to work at their communities. The senior care industry will be competing with the hospitality, retail and restaurant sectors for employees.” Senior Housing News
Half of Ads Reach Targeted Audience
Like magazine circulation, on-line advertising delivery remain hit or miss. Across markets, “view-ability” rates are ~50%. Less than half of ads reach the primary campaign audience. The more targeted the ads — for age, gender and other demographics — the harder it is to reach the intended audience. ComScore
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