[vc_row][vc_column][vc_column_text]This issue: Medicare & Politics, Enrollment & Engagement, Health/Dementia, Retirement & Housing, Venture Capital & Digital Health, Leadership.
Medicare & Politics
Three events raised Medicare to an election issue this week:
1 – Speaker Paul Ryan released the House Republican health-care plan, which includes changes to Medicare for seniors:
- premium support
- raising eligibility age
- altering deductibles
2 – Medicare’s trustees released their annual report, which projects a shortfall in 2028. That’s in 12 years, down from 14 years. Medicare will spend more than it earns by the end of this decade; reporting in WSJ.com.
3 – Buried in the trustees report: “In 2017 there may be a substantial increase in the Part B premium rate,” — which means seniors will find out about increases shortly before Election Day.
Enrollment & Engagement
Sales and enrollment teams are a goldmine for marketing, from Generations Now
- Get sales and marketing on the same page
- Hold marketing accountable to numbers & metrics, just like sales
- Effective marketing calendars and collateral need sales input
Blogging must change in 2017, from Generations Now
- There’s too much information on the internet
- Marketers and thought leaders need to change tactics
- Time to get real, get personal and get local
“Loop of poor health” is caused by
- Lack of health information
- Low health literacy
- Higher diabetes, hypertension (these exacerbate dementia)
- Poverty, discrimination, limited access
Solution? Increase the number of Latino healthcare providers, researchers and community advocates. Matt Perry reports on the UC Davis Latino Aging Research Resource Center in California Health Report.
Retirement & Housing
The predictable train wreck
- Nearly half of baby boomers have no retirement savings, which will make independent living hard.
- Boomers weren’t foolish with their money during their earning years.
- Mostly, they never earned that much and then were hit with a costly calamity.
- Some boomers are counting on the federal government to show political courage and tweak Medicare and social security.
- Report by Miami Herald (a slow, ad-heavy website).
- Suburbs aren’t prepared for higher demands for transportation, senior housing and long-term care.
- Conflicts will arise between seniors and families with school-age children over municipal budgets.
- Aging boomers will not move back to cities
- Some boomers are downsizing to smaller homes, condos or townhouse in the burbs.
- Continuing care communities are attractive to boomers
Venture Capital & Digital Health
We share Boomer Venture Summit highlights
The summit is a combination of:
- business ideas & demographic insights
- a business plan competition
- discussion of angel & VC investing
- More angel investors and venture capitalists are looking for the “Fortune at the Bottom of the Pyramid”
Aging 2.0 continues their Global Startup Competition. In Berkeley, CA last week, Siren Care’s smart socks moved on to the next round.
- Siren Care’s socks track foot temperatures in diabetics
- Changes in foot temperature are a precursor to foot ulcers
- 10% of foot ulcers end in amputations
- The socks alert wearers to potential problems. Congrats Siren care!
- The first generation of longevity breakthroughs is pharmaceutical.
- The second wave is changing our biology.
“To me as a biologist, it’s really impressive that you can take a mouse, change a single gene in this incredibly complex organism, and get like a 30% increase in life. – Longevity Fund founder Laura Deming
- they relate well to others
- face new challenges
- collaborate well
- focus on community
- have a sense of urgency
Curated with ♥ by Lisa LaMagna
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