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Healthcare:
Trump likely to tweet, “Terrible CBO Forecast”
Trumpcare “merciless” against seniors
The Congressional Budget Office is independent of partisan politics. Their analysis predicts the House Bill, aka Trumpcare, will cut Medicaid $880 billion over 10 yrs, and 14 million will lose coverage compared to Obamacare.
“Merciless” — People aged 50 to 65 with modest incomes will be hurt the most. Yahoo News.
Reports from: Center on Budget Priorities & Policies (graphic below), Wall Street Journal.
AARP takes stand against Trumpcare
AARP opposes Trumpcare. AARP.
AARP finds that compared to current law, Trumpcare’s proposed tax credit amounts would be substantially less for low- to moderate- income older adults. The oldest will be hit particularly hard. Older Americans could become uninsured or underinsured. AARP was a frequently quoted opponent of Trumpcare. AARP.
Trumpcare will roll back in-home care benefits for disabled older adults. This Community First Choice Care allows people to live independently at home, instead of more expensive skilled nursing facilities. AARP
Caregiving
Wrestling California’s fragmented system
A new California task force is trying to simply the state’s fragment support system for family caregivers. The California Task Force on Family Caregiving is diving headfirst into collecting data on California’s caregivers during a 2 year effort. California Health Report.
HomeHero was an agency, not a tech disrupter
HomeHero was not a marketplace to find care, it did not find a way for families to be the employer of the worker and process payment, it didn’t effectively partner with hospitals for a hospital-to-home program. HomwHweo it did not deploy video as a way to check in on care recipients. There was no in-home tablet for care recipients to connect with families. In the end, HomeHero was a regional agency with vetted workers. Aging in Place Tech. Watch
US needs immigrant caregivers
Many caregivers for our aging parents are immigrants who are willing to do the job some born in the U.S. are unwilling to do. The work is hard, the pay is low and many have no benefits. Restricting legal immigration of these workers is a huge mistake, as there is already a caregiver shortage. Forbes
Technology
A unique website, www.planyourlifespan.org, helps older adults plan for predictable problems during the last quarter of life — roughly, from age 75 on. Kaiser Health News.
Real Estate
“Rent Discounts” creep up for assisted living
The average person moving in to assisted living now gets 1.3 months free rent. Senior Housing News
Ohio school will be converted to senior housing
Part of a building trend: The old Everts Middle School in Circleville, Ohio, is being converted into a 49-unit affordable senior housing community. Affordable Housing Finance.
Urban growth numbers mask suburban strength
While statistics demonstrate that the amount of the world population in metropolitan areas is rapidly increasing, rarely is it understood that the bulk of this growth occurs in the suburbanized peripheries of cities. Domestically, over 69% of all U.S. residents live in suburban areas. Newgeography.
Rentals up, ownership down
Homeownership rate falls to 12-year low; young households favor apartments. Homebuilders recognize the need for starter homes. The size of a new single-family home fell 1.6 percent to 2,426 sq. feet in 2016. High development costs prevent projects from moving forward. Investment Real Estate
Travel
How aging changes the way people travel
An AARP study of 2016 Baby Boomer Travel Trends found that older travelers anticipated taking four to five trips the following year. Most respondents (97%) planned at least one domestic trip. 6 preferences of the mature consumer. Marketwatch.
Boomers on adventure
Proof that even those with mobility issues can go on expedition travel trips, diving in Fiji and kayaking in the Arctic. Forbes.
Retirement & Finance
Women as investors
A report shatters a belief that women lack financial confidence. Veteran portfolio manager and CFA charter holder Barbara Stewart, the author of this report, has studied attitudes and conducted research about female investing since 2010. Forbes.
African Americans’ retirement
There are key differences in retirement savings between African Americans and whites. Here’s why, and what could change things: Forbes.
Economics
Higher employment, but not for 55+
The steady increase in baby boomers exiting the labor force is expected to lower the overall participation of people 55+ in the labor force. AARP.
Marketing
Beware the word “Alignment”
The next time there are two opposing views on how to do something, instead of saying, “we need to get in alignment on this,” say “Those are very interesting competing theories. I’ve decided to pick theory A, and here’s why [insert rational, customer-focused explanation here]. But there is a lot of nuance here. How can we test theory B? Forrester.
Generations Now inspires your sales and marketing professionals to work from a single playbook. Ask us how to get your team swimming in one direction. Email lisa@getgenerations.com
Old boring processes make us better marketers
Ideas aren’t in short supply today. Execution is. The reason results aren’t kicking in like you expect is NOT because you’re missing some mythical growth hack. It’s because you’re not executing on the basics right in front of your face. Kissmetrics.
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