Coordinated healthcare is recommended to reduce the dangers of drug interactions in seniors. 39% of people over 65 use 5 or more medications, and this “polypharmacy” can lead to problems. Family caregivers and patients should ask for “brown bag” reviews of medications from their physician, pharmacist or through Medicare. Paul Span writes in The New York Times.
The price of rent and care at senior care communities is going up 1.5x the rate of inflation. Families are unprepared for the costs. A Place For Mom released their study of costs in different areas of the United States.
CMS proposes raising pay rates for hospice care, skilled nursing and rehabilitation. The comment period on the proposal is open until June 20th, reports Modern Healthcare.
The business case for caregiver benefits: every $1 spent on caregiving benefits for employees returned $1.70 to $4.45. A new study by AARP and ReAct quantified this Return on Investment. Benefits include paid and unpaid family leave, flextime and tele-commuting. Most caregiving benefits are for child rearing, and few companies give benefits for taking care of elderly parents.
Women continue to be caregivers into retirement, and give back to the community. Men look at retirement as their reward for working hard, and pursue sports or part-time work. The happiest retirees have 5 to 10+ activities in their lives. Dig into the details in TIAA’s follow-up to their in-depth, benchmark study.
Consumers aged 60 and over will drive economic growth in urban areas around the world. McKinsey predicts the economic impact of demographic trends. Seniors spend more than younger people, driven by healthcare. But seniors’ consumption is about more than healthcare. In the United States, this group will contribute more than 40 percent of consumption growth in housing, transport, and entertainment.
The best leaders obsess about teams. In successful teams, people feel safe to speak, disagree and be wrong. Mark Suster writes about this from the investor point of view. “I watch whether the CEO talks over other people or lets them participate. I look for non-verbal queues such as eye-rolls or sighs that people have a hard time disguising.”
Populations in the ACA’s health exchanges have medical costs 10% higher (at United) to 22% higher (at Blue Cross Blue Shield) than populations in employer-based coverage. If UnitedHealth withdraws from all ACA markets, 24% of counties in the US will have only 1 insurer, vs. 7% today. This, according to the editors of The Wall Street Journal.
The impact of United’s withdrawal will be small, because United covers only 7% of people enrolled through health exchanges, and joined exchanges late. Premiums are likely to go up in rural areas. United only covered 7% of people enrolled through health exchanges — 795,000 people out of 11 million. Analysis by the Kaiser Family Foundation, reported in the Los Angeles Times.
United’s departure is the “canary in the coal mine”: a signal that other insurers — especially non-profits — will not be able to remain. The individual mandate is weak, so the health exchanges are unstable. People can come in and out at will. Reported in Forbes.
ACA will not survive in its present form, because without United, patient’s don’t have more choices. Patients game the system by signing up when they need care, and dropping out when they don’t. The opinion piece in The Washington Post predicts that the Democrat’s single-payer plan will come up against the Republican’s no-plan.
Marketers in senior healthcare and living communities would do well to model their storytelling against the AARP, writes Lisa LaMagna in the Generations blog. The 5 best practices in storytelling are evident in the AARP’s campaign “A Day in the Life of a Caregiver,” which is examined in-depth.