In this Generations Now Weekly:
- Holistic Care for More Elders,
- Generational Marketing,
- Adaptive Fashion, and
- Family Business.
Holistic Care for More Elders
The drumbeat continues: Forbes writer says holistic care should be the future of Medicare for all frail seniors.
Today, Medicare only gives holistic care to low-income, frail seniors. But more elders are living longer, and with chronic problems, so today’s need is greater.
Congressional legislation would create a pilot program to prove if holistic care would work for more frail seniors.
In this pilot program, health plans could shift Medicare dollars to care management, transportation, in-home assistance and in-home technology.
- reduce the 60% of Medicare costs spent on the sickest 10% of Medicare patients
- see if the cost savings can scale up to larger patient groups
- Holistic care = Medical Care + Social Services + In-Home Care + Coordination Team.
- Holistic care is also known as Coordinated Care, PACE, MediCaring and Special Needs Plans (not to split hairs)
- “Frail seniors” have multiple chronic conditions but can live at home, if they have some help.
Cohorts do not cover every individual person.
Not all GenXers are alike, nor all Baby Boomers.
Within each cohort are sub-cohorts, and different customer personas.
Generations Now likes to group people into defined cohorts – generation — Millennials, GenXers, Boomers, The Lucky Few. So do jury specialists, accountants, health-care providers and military officials.
Dividing people into age cohorts and generations allows marketers to base decisions on research-based frameworks.
Instead of trial-and-error or price-promotion, marketers can match value with psychic and emotional needs. These needs are cultural and shaped during upbringing.
Do your potential customers “get it?” Is your message murky? Get clear on your message, talk to Generations Now.
Fashion for Everyone
The shift to on-line purchases has increased sales of adaptive clothing.
Tommy Hilfiger has created adaptive clothing that is just like what other kids wear. Easy-on, easy-off denim jeans for grown-ups are big sellers at Wal-Mart.
Magnetic buttons on MagnaReady shirts make them popular with men and women.
Molly Dye saw her mom dressed by a caregiver in a nursing home. Undignified! Molly went home, pulled out her sewing machine and created CareZips pants — with zippers up both sides and the inseam.
The New York Times is covering succession planning for family businesses — and boosting the perceived need for business brokers, advisors, and consultants.
Lack of communication, blurred lines, and “not letting go” kill many family businesses making the generational transition.
If there’s no second generation to pass on the business to, the founder may eventually sell.
Selling a business involves more than money — there’s an emotional aspect for people who started their own business. Expert advice is highlighted: always run the business as if a buyer will come along at any moment.