Missing 80% of these customers?
- Only 20% of LGBT seniors in long-term care facilities are comfortable being open about their sexual orientation.
- Many LGBT people feel in-home caregivers are not the solution: paid caregivers may be biased, or feared biased.
- The senior living industry is “totally ill-prepared” for LGBT. (Anna Gorman, KHN)
Tolerating ≠ welcoming
For any business, here are 5 resources to lift barriers to service and be welcoming to LGBT people:
- “Building Respect for LGBT Older Adults.” Sage (for caregivers and healthcare providers)
- “Creating a Healthcare Practice Welcoming to LGBT Seniors” Lavender Srs. of East Bay. Easy-to-access and interesting video training on Udemy, and works on mobile.
- 30 minute video about the unique experiences and needs of LGBT older adults, as well as some best practices for welcoming LGBT people. Sage
- Circulate the whitepaper, “Out and Visible,” and read about the experiences of LGBT older adults. Sage/Harris Nielsen Poll
- Learn how to address LGBT in your communications from GLAAD. Start by reading terms to avoid in your communications, so you don’t use outdated or derogatory stereotypes.