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Politics
Dems Obamacare victory will be under pressure.
The GOP’s failure of “Repeal and replace” showed the united strength of the conservative Freedom Caucus.
28 of 30 Freedom Caucus members agreed to vote together, no matter what.
They wanted to repeal mandating coverage of people with pre-existing conditions and allowing young adults to stay on their parents’ health plans.
Trump had campaigned on keeping those popular provisions. Politico.
Sabotage Obamacare? Or Fix It?
Republicans seemed to have moved on from Obamacare.
The Democrats (especially Charles Schumer) are talking about plans to fix the flaws in Obamacare.
Trump may be perfectly happy to let it implode.
However Tom Price and Seema Verma have unwind many Obamacare regulations. The two have signaled plans to rewrite coverage rules and allow states to impose work requirements. Politico.[/vc_column_text][vc_column_text]
Demographics + Social
The new urban flight
People moved out of the core counties in metropolitan areas during 2016 at a rate of 10x the 2012 rate. Suburban counties are growing.
“The urban cores are far nicer places than they were before.
“But their recovery has been all too concentrated; meanwhile the rings around trendy downtown residential areas continue…to suffer serious poverty levels and other social ills more intensely than elsewhere.” NewGeography.
The fear of aging is loss of independence
Fear of losing independence as they grow older is a key concern across the ages:
— that means losing memory, being in poor health or not having financial security.
Each of these is a worry for 71% of adults surveyed. Forbes.
Shorter lifespans for middle-aged whites
A lack of steady, well-paying jobs for whites without college degrees has caused pain, distress and social dysfunction to build. The mortality rate for that group, ages 45 to 54, increased by a half percent each year from 1999 to 2013. “Deaths of Despair” include suicide, drug overdoses and alcohol.
Listen on NPR:
Men not appreciated at home
About half of adults say American society values the contributions men make at work more than the contributions they make at home.
59% of women say caregiving responsibilities fall mainly on women. Only 29% of men agree — the other 69% say caregiving responsibilities fall equally on men and women.
Republican men stand out as believing overwhelmingly that mothers are better at caregiving than men. Pew Social Trends Research.[/vc_column_text][vc_column_text]
Marketing
Better conversion from Facebook Ads
Facebook ads need excitement and emotion to convert into clicks and purchases.Here are tips to add to your Facebook ads and landing pages:
- Showcase your service at the most exciting part of its lifecycle.
- The photo or image means more than the copywriting. Improving the image will have the greatest effect. Take time and spend the money for great images.
- Create excitement and positive ads with color, images and copy.
Here’s a wrap-up of good Facebook ads: Kissmetrics
When to steal marketing ideas
A few months ago I noticed a competitor was using a marketing attribute that our client had elevated to a core benefit. After 60 seconds of being annoyed, I thought, “that’s smart.” You should borrow ideas from the competition if it helps clarify choices for your customer. The customers you lose will be offset by the customers you gain. HBR.
CMO’s a thing of the past?
Coca-Cola will no longer have a Chief Marketing Officer. They will have a Chief Growth Officer. Marketing Week.[/vc_column_text][vc_column_text]
Employee Benefits
The case for “informal caregiver” benefits
23% of employees spend 41 hours or more caring for a relative.
They don’t call themselves “caregivers” because they are “doing what’s necessary.” They are informal caregivers.
Family caregivers spend $7,000 on caregiving expenses, which is up to 20% of many employee’s income.
Benefits helpful to employees include internal assistance teams, support groups, medical referrals (Best Doctors) and in-home care (Oneva.com). Benefit News.[/vc_column_text][vc_column_text]
Video
Selfie videos + the reality of dementia
Joe and Molly Daley’s videos have been viewed over 80 million times.
Their Facebook group has ~ 9,000 members.
No nursing home, no care service, has lifted the veil into this reality of dementia to create a community this animated.
Of all the FB and Twitter groups for caregivers, Joe and Molly’s is real-time caregiving. People are responding.
Video help for caregivers
As more caregivers take on nursing tasks, a video series helps caregivers. So far, the series is focused on “non-nursing tasks” such as mobility:
Alzheimer’s: A Love Story
From Dementia Alliance International, a 15 minute documentary of a husband’s love, to rent for $3.99:
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