Segment your customers by cognitive age and create a marketing journey which taps their needs and desires. Helpful for marketers in home care, senior living, PACE and aging tech.
Our IdeasRead our latest curated content and original writing about marketing to and working with the different generations.
Listen: Lisa LaMagna, Senior Strategist Generations Now clients express appreciation for Lisa’s unfettered thinking and support in creating strategies and accountable action plans. Lisa brings a deep reservoir of experience and up-to-date knowledge in digital marketing, high-stakes public relations, corporate communications, executive communications, fundraising, investor relations and social media. Her shared accomplishments with companies range from […]
We all want to create awareness for our product or service. But what is “awareness,” really? Here are the 5 levels of awareness. Start your marketing strategy here.
Marketing nostalgia connects older adults to people and events that have withstood the test of time. Nostalgia is how authenticity “shows up” in marketing. Authenticity in marketing values “the real thing,” Ozzy Osbourne is the real thing, and Metal Casino is marketing him as their brand ambassador.
Etrade takes ageism to an extreme, while Google fights ageism in advertising. Etrade plays to stereotypes, while Google invites the world to “Question your lens” about elders. Here, an analysis of how how Etrade hurts all of us.
Messaging for marketing, media relations, executive communications and investor relations all hinges on neuroscience, not opinion. The rule of 3 in messaging is explained, and a free template offered.
This week we have a great round-up of the Boomer Venture Summit–plus a new definition of old age from Japan.
Staffing and pay problems for caregivers, elder care and technology in China, aging financial advisors, glamorous camping, and more in this week’s edition of Generations Now Weekly.