Marketing nostalgia connects older adults to people and events that have withstood the test of time. Nostalgia is how authenticity “shows up” in marketing. Authenticity in marketing values “the real thing,” Ozzy Osbourne is the real thing, and Metal Casino is marketing him as their brand ambassador.
Our IdeasRead our latest curated content and original writing about marketing to and working with the different generations.
Etrade takes ageism to an extreme, while Google fights ageism in advertising. Etrade plays to stereotypes, while Google invites the world to “Question your lens” about elders. Here, an analysis of how how Etrade hurts all of us.
Messaging for marketing, media relations, executive communications and investor relations all hinges on neuroscience, not opinion. The rule of 3 in messaging is explained, and a free template offered.
This week we have a great round-up of the Boomer Venture Summit–plus a new definition of old age from Japan.
Staffing and pay problems for caregivers, elder care and technology in China, aging financial advisors, glamorous camping, and more in this week’s edition of Generations Now Weekly.
Investor money has forever flowed to innovation in robotics. New research suggests pet-type robots can increase smiling and talking. Meanwhile, Amazon’s Alexa and Google Assistant continue to grow in popularity.
In this week’s news, Botox use is on the rise, people are working into their 80s, and the laws of supply and demand aren’t enough to correct the problem of low wages for caregivers.
The latest news is marketing & communications, technology, demographics, real estate, and healthcare for people over 50.