Sales Enablement is the secret sauce that improves the success of the sales team, and the marketing team. Engage your prospects at the bottom of the marketing funnel, when they know and trust you.
Sales enablement is the infrastructure your salespeople want, so they can focus on what they do best.
Sales enablement is the content and tools that support your inside or field sales team to turn prospects into customers.
While sales methods and terms differ, a “sales playbook” gives you a valuable living document that is a team’s self-serve coaching tool.
Generations Now can create and maintain a killer playbook document your sales process, approach to customer needs, objections and alternative/competitive factors. As one famous actor said, “if it ain’t on the page, it ain’t on the stage.”
Your ideal sales playbook will mirror the actual engagement of real life potential customers, including customer insights, your story, your sales process, and best practices.
Killer Sales Presentations
Sales presentations are more than PowerPoint decks. They are dynamic tools that create a visual memory for your customer, and help your salesperson move the process so you can ultimately help by being of service.
Whether you use Challenger Sales, Consultive Sales, Cardone, Sandler or your own proprietary 4- 5- or 7- step sales method, Generations Now can create the visual tools to make a great first, second and closing impression.
Content for Your Sales Funnel
At the bottom of your marketing funnel, leads are turned over to your sales team. They leave the “marketing nurturing” operations and go into “sales process” operations.
Generations Now can create content that your sales team can pull out of their pocket when needed. Hosted on your blog or with your website or internal resources, these tip sheets, white papers and articles can overcome specific objections and move you closer to helping and serving.
Sales Marketing Ambassador
We often act as the ambassador between sales and marketing. We facilitate workshops and “working meetings” to get everyone swimming in the same direction, build relationships among your team, and create winning moments and action plans.
Generations Now is marketing that loves sales. Sales is where the rubber meets the road, and we use marketing to help your sales team succeed.
Your Customer Relationship Management software installation may be underused. Salespeople may dislike the CRM setup, and it may not have been built for their actual living, breathing use.
Generations Now can help you identify the leverage in your installation to make changes. We make your CRM easier to use. Almost a pleasure to use. Whether you use Salesforce, Zoho, Sugar or HubSpot CRM, we can help you unlock the valuable information inside your salespeople’s minds.