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People trust social media more than you. Or me.
For the first time in 17 years, people’s trust declined in every type of institution surveyed.
63% of survey respondents said business CEOs are “not at all” or “somewhat” credible.
By comparison, 60% of respondents trusted “a person like yourself.”
The shift that began 20 years ago with the growth of the internet has solidified in the last few years as social media use has grown.
Read The Edelman Trust Barometer in Harvard Business Review.
Want to reach lower income women? They’re on social media.
Mothers who work in the home (“stay at home”) primarily use smart phones, and spend more time on social media. They have lower incomes.
Mothers who work outside the home tend to have higher incomes. They make greater use of desktop PCs and tablets, and have higher speed internet.
Everyone’s mother is someone’s daughter.
Read “Baby in one hand, smartphone in the other” in eMarketer.
Want to reach seniors? Facebook.
I’ve been saying for years that social media is the media. If we learned anything from this election, it’s that Facebook *is* the media.
55% of all people age 65+ use Facebook*
People age 65 and over are on Facebook for the same reasons as younger users: to stay in touch with friends and family.
In general, adults with incomes <$35,000 use Facebook more.
What is your social media sales funnel?
Your sales funnel is how customers move through their decision-making to choose your company.
There are many models, the easiest is AIDA — Awareness, Interest, Decision, Action.
Where in this funnel are you targeting people on social media?
The most basic social media strategy starts with creative Facebook ads, which lead to unique landing pages, that provide an offer in exchange for “permission to market” via email, snail mail or further engagement.
We can work with your team to co-create a social media playbook and action plan that converts “people” to “customers.” Email us.