True “value” comes from inspiring customers, not just serving a checklist of needs.
Can you differentiate your service by inspiring older adults to be leaders in their family and community? By fostering friendship?
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This week, Nader Shabahangi challenges senior care providers to elevate their thinking.
“Many California organizations and associations make it their mission to help elders with needed care and services.
“These organizations care for the physical needs of elders, but rarely address a greater change – their essential role as elders.
Richard Branson and Peter Gabriel understood the need for wise elders, and helped fund and launch The Elders, global peacemakers and social change agents.
Be inspired by Nader’s opinion piece in the California Health Report.
Is Loneliness Deadly?
A tide of recent research underscores that social isolation and loneliness can take a serious toll on elders, psychologically and physically. (Over 75, almost a quarter of men and nearly 46 percent of women live alone, the Census Bureau reports.)
Social isolation is killing Boomers and GenX too, says the NYTimes.
One analysis found that socially isolated individuals had a 30 percent higher risk of dying in the next seven years, and that this effect was largest in middle age.
Declaring our loneliness carries profound stigma.
Admitting we’re lonely attacks our basic instincts to save face, and makes it hard to ask for help.
If we serve older adults, how are we meeting their needs for socialization, and saving face?
Subscribe to Expanded “Aging” in California Health Report
Matt Perry, a “rebel in aging,” is expanding coverage and launching a newsletter “Aging with Dignity.”
Matt will present positive and optimistic reports about non-profits, agencies and companies that support Aging with Dignity. This expands his “aging” coverage in the California Health Report.
Maria Shriver, pictured above, founded The Women’s Alzheimer’s Movement — since 2/3 of Alzheimer’s patients are older women.
Marketing Playbook, a testimonial
Generations Now has created a Marketing Playbook that distills our years of experience into an essential, easy-to-implement marketing plan for your organization.
If you want to get everyone on the same page, have clear goals, and a plan that everyone from the intern to your Board can understand and get behind, simply reply to this email.
Here is a recent testimonial:
“If you consider working with Lisa as your marketing consultant, don’t even hesitate!
Besides being a fun, accessible and attentive person to work with, Lisa has the ability to work magic.
We are a small organization with limited marketing resources, and Lisa was able to help us come with a whole marketing plan that uses our existing platforms and resources in the most clever ways.
From our workshop, Lisa was able to design a whole marketing playbook that is way more than we could imagine.
So well articulated, strategized and organized, that we couldn’t wait to start implementing!
Thank you Lisa, for this great and friendly process and for this most amazing marketing tool you gave us!”
– from Ofra Paz, Executive Director of DayBreak adult day care centers.
Thank you Ofra for your kind words! An honor to work with you and the DayBreak team! – Lisa
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Disclosure: California Health Report is a client of Generations Now.