Iconic baby boomers David Bowie and Muhammad Ali took control of their last days with creativity, passion and planning. Soon, California will be reimbursing doctors for having “advance care planning” conversations with patients enrolled in Medi-Cal. How will this work in real life? Emily Bazar reports. Advance Planning For Your End-Of-Life Care Millions of Californians are […]
[vc_row][vc_column][vc_column_text]Marketing’s mission is to create leads for the sales team or online purchases. Everything supports this mission. Especially in selling complex services for elder-care and aging adults, marketing needs to know the sales process intimately. So, why are sales teams often left out of marketing? Your sales people know what potential customers need. Sales is a goldmine for marketers. […]
Blogging is changing fast. We recommend that companies change their plans and tactics. Many elder-care blogs have a blog post titled, “Tips to prevent falls in the elderly” This includes a “list of tips,” is sprinkled with keywords, and topped with a stock photograph. What is the value in writing another “fall prevention” blog post? A google search […]
Millennials’ healthcare preferences and expectations are increasingly important to today’s healthcare providers. As more millennials become caregivers, their preferences will change how providers deliver senior care, elder care and hospice. Providers seeking better with millennial care partners have more tools to engage and communicate Written by Anna Gorman Lacee Badgley, the mother of a 7-year-old, works full […]
On Wednesday, 10 companies are going to pitch to an audience at HealthInnovation@50+ in Sunnyvale. I can’t wait to see the 2 companies that totally nail their pitch. They will do 3 things perfectly in the first 60 seconds: Grab my attention with one amazing fact, such as they sold their last 2 companies, or […]
Last night in San Francisco, 7 startups presented their business and technology innovations to the Aging 2.0 crowd. Aging 2.0 is about opportunities, not challenges. The startups all presented exciting and optimistic solutions.
[vc_row][vc_column][us_single_image image=”194″ size=”full” align=”center”][vc_column_text] The AARP has a masterful storytelling campaign for caregivers. People over 50 who take care of their mom or dad are a key market segment for AARP. The caregiver campaign builds strong emotional ties to AARP’s products. These include membership subscriptions, branded medical insurance, advertiser programs and affiliate marketing. Here, I […]