• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Generations Now

Marketing to 50+ and Better

  • Services
    • PACE
  • Blog
  • About
  • Contact

Insights

Photo: Muhammad Ali End of Life Funeral Planning

End-of-Life Planning Could Become Part of the Annual Checkup

Iconic baby boomers David Bowie and Muhammad Ali took control of their last days with creativity, passion and planning. Soon, California will be reimbursing doctors for having “advance care planning” conversations with patients enrolled in Medi-Cal. How will this work in real life? Emily Bazar reports.  Advance Planning For Your End-Of-Life Care Millions of Californians are […]

Photo Sales and Marketing Alignment | Generations Now

Sales Teams are a Goldmine for Marketing

[vc_row][vc_column][vc_column_text]Marketing’s mission is to create leads for the sales team or online purchases. Everything supports this mission. Especially in selling complex services for elder-care and aging adults, marketing needs to know the sales process intimately. So, why are sales teams often left out of marketing? Your sales people know what potential customers need. Sales is a goldmine for marketers. […]

Stock Images in Blogging

Blogging in 2017: Time to Get Creative

Blogging is changing fast. We recommend that companies change their plans and tactics. Many elder-care blogs have a blog post titled, “Tips to prevent falls in the elderly” This includes a “list of tips,” is sprinkled with keywords, and topped with a stock photograph. What is the value in writing another “fall prevention” blog post? A google search […]

Photo of young adult at Zoom

Zooming in on Millennials' Healthcare

Millennials’ healthcare  preferences and expectations are increasingly important to today’s healthcare providers. As more millennials become caregivers, their preferences will change how providers deliver senior care, elder care and hospice. Providers seeking better with millennial care partners have more tools to engage and communicate Written by Anna Gorman Lacee Badgley, the mother of a 7-year-old, works full […]

Pitch investors presentation tips

How to pitch to an audience

On Wednesday, 10 companies are going to pitch to an audience at HealthInnovation@50+ in Sunnyvale. I can’t wait to see the 2 companies that totally nail their pitch. They will do 3 things perfectly in the first 60 seconds: Grab my attention with one amazing fact, such as they sold their last 2 companies, or […]

Aging 2.0 in San Francisco: April 13, 2016

Last night in San Francisco, 7 startups presented their business and technology innovations to the Aging 2.0 crowd. Aging 2.0 is about opportunities, not challenges. The startups all presented exciting and optimistic solutions.

Read More

Best Practices in Public Relations Storytelling

Breakdown of what it takes to be successful in public relations, with an example from an AARP project.

Read More

Footer

Let’s Connect

Generations Now, LLC

6162 View Crest Dr., Oakland, CA 94619
Business Hours: Mon-Fri 9am – 6pm

Photo Credits

Featured photo: Ozzy Ozbourne, rock star and former lead singer of Black Sabbath. Photo credit for header photo: By Kevin Burkett from Philadelphia, Pa., USA - Ozzy Osbourne in Philly, CC BY-SA 2.0.

  • Privacy Policy
  • Terms of Service

© 2023 Generations Now, LLC. All rights reserved. Website design by WP Fangirl.