We picked these 5 fast-as-Usain-Bolt reads to improve your marketing game this week.
1. No More Excuses in Social Media.
Facebook is 10+ years old. LinkedIn is owned by Microsoft.
Social media is no longer a shiny new thing. Social media is the media.
An excellent, slim book on stepping into social media to support your company’s mission is The Engaged Leader: A Strategy for Your Digital Transformation.
Author Charlene Li advises heavyweights like Ginni Rometty, CEO of IBM. The book is strategic, practical advice on how engaged C-level executives use social media smartly.
2. Market Your Value, Not Your Stuff
“Are we selling real estate, or health care?”
That’s the question one assisted living developer asked about its unique value proposition. The answer is health care.
3. Create Urgency in Buyers
If you are tired of hearing, “great, get back to you in a few days,” read this.
Create urgency by planning events — a closing meeting, an open house, a sneak preview.
4. The Easy Way to Tell a Story
Enter your next prospect meeting with a dramatic story.
Make it real, and put energy into it. Your story will start the conversation towards your advice and expertise.
Here’s one example from these coaches to financial advisors.
“Whew! I just met with this widow who lives here in town and I can’t stop thinking about her. She is such a sweet lady. Her husband passed away 6 months ago and she was basically oblivious to their financial situation. She had no idea that all her assets were basically tied up in two stocks.”
5. Sports Sponsorships
Do sports sponsorships pay off? Yes.
You don’t need to “go big.” Even a $5,000 sponsorship of a cycling team helps you rub shoulders with potential clients, entertain prospects and align your brand values with another organization.